Roots Body Care

• BRAND DEVELOPMENT
• WEBSITE DESIGN
• PHOTOGRAPHY
• PACKAGING

Roots Body Care was born from a Mother’s love and resourcefulness. Lizz, the founder, has a son with severe skin sensitivity and when she discovered no products worked for him she decided to create her own. When Lizz approached me she knew she had a good product but had no idea how to sell it or even what to call it. Through a brand discovery process we decided on the name Roots for two reasons, it was an ode to her father who owned an olive tree orchard, and it represented the all natural ingredients she had sourced for her products. With this foundation in mind, we worked together to create a color scheme that reflected the products natural elements. With the branding complete I held a product photo shoot and built her website with ECommerce capabilities for her to sell and market Roots Body Care products.