Dash Clean Energy

• BRAND DEVELOPMENT
• WEBSITE DESIGN

Dash clean energy is an emerging company within the alternative fuel sector. The founder, Gordon Dash, is tackling the issue of creating hydrogen for fuel. Gordon approached us to help create a brand that represented clean energy as well as easily explained how hydrogen is made. Our two goals with the rebrand were to allow the consumer to easily understand hydrogen as a better alternative to electric and to create an easily comprehensible product. The client wanted to combine his last name Dash with his mission of creating hydrogen as energy for a gas alternative. As Hydrogen is an essential element, our solution was to display our vision of Gordon’s brand through a play off of Hydrogen’s symbol on the periodic table.